Mar 31, 2021
Jennifer Zuccarini is the Founder and CEO of the luxury lingerie and ready-to-wear brand, Fleur du Mal. Inspired by women who are powerful, chic, and celebrate their femininity & sexuality, Fleur du Mal explores the notion of desire and artful provocation, while maintaining style and wearability.
In this episode, Tracy dives into Jennifer’s journey of launching a fashion brand - beginning at just eight-years-old, when Jennifer knew that she wanted to be a designer and got her first sewing machine. From there, Jennifer deepened her experience of corporate business and the importance of having an exit strategy. Tracy also digs deep into the process of starting your own business with details on how Jennifer built Fleur du Mal from the ground up.
In This Episode:
Key Takeaways:
Bio:
In November 2012, Jennifer Zuccarini founded the luxury lingerie and ready-to-wear brand Fleur du Mal. Feminine, chic and powerful, the brand embodies a woman’s strength, confidence, and sexuality. Founded on extensive industry experience, exceptional design, and an untapped market opportunity, Zuccarini has built a high-growth, digitally driven brand unique in voice, value and product execution. Fleur du Mal inspires the art of dressing up and undressing.
In 2008, she joined Victoria’s Secret as Design Director of Intimates. Her experience with Limited Brands established critical operating knowledge, while gaining important manufacturing and sourcing contacts worldwide. In 2005 Jennifer Zuccarini co-Founded Kiki de Montparnasse, the first luxury brand surrounding intimacy. As Creative Director, she oversaw all aspects of the branding, collection design, retail and online environments.
Born and raised in Toronto, Zuccarini moved to New York in 2001 where she studied Fashion Design at The Fashion Institute of Technology. Prior to FIT, she studied Art History and graduated with a Fine Arts degree from Montreal’s Concordia University.
Links:
Website: https://www.fleurdumal.com
Instagram: https://www.instagram.com/jenniferzuccarini/
Facebook: https://www.facebook.com/fleurdumalnyc
CONNECTIONS:
For more Jennifer Zuccarini, follow her on Instagram. Also be sure to check out Fleur du Mal.
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