Feb 20, 2026
In this episode of Potential to Powerhouse, Tracy Holland sits down with Laurel Mintz, Founder of Elevate My Brand and GP of Fabric VC, to discuss digital marketing strategy, venture capital funding, and scaling profitable brands in today’s rapidly changing landscape.
With nearly 20 years of experience and 400+ brands launched, Laurel shares how founders can build brand awareness on a budget, leverage niche communities like Reddit, and create high-conversion marketing funnels.
They also dive into raising capital, why diverse founders generate 25% higher returns on average, and what investors are really looking for..
Plus, Laurel breaks down the future of AI in marketing, generative engine optimization (GEO), and how founders should prepare for major shifts in advertising and search in 2026.
This episode is a must-listen for female entrepreneurs, startup founders, creators, and investors ready to scale with strategy and intention.
Episode Highlights
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Building a digital marketing agency that scaled 400+ brands
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Community-driven brand growth and higher conversion rates
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Venture capital insights for diverse and female founders
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AI disruption, SEO vs. GEO, and the future of digital advertising
Connect with Laurel
Elevate My Brand:
https://elevatemybrand.com
Fabric VC:
https://fabricvc.com
Instagram: @elevatemybrand |
@fabricventures
Connect with Us
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Subscribe to the newsletter: potentialtopowerhouse.substack.com
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Follow the show: @PotentialToPowerhouse
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Connect with Tracy: @tracy_m_holland
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