Jun 22, 2022
Taking a family business into the future can be a daunting venture. How do you best balance history with vision? And when that business is winegrowing in Oregon’s Willamette Valley, home to more than 600 wineries, how do you stand out and continue to innovate?
For Alison Sokol Blosser, Co-President, CEO, and second-generation winegrower of Sokol Blosser Winery, the answer lies in staying true to yourself no matter the conditions. Wine wasn’t necessarily in Alison’s blood, so she studied other fields including marketing, but all paths led back to pastoral Willamette Valley, where her parents ventured decades earlier and, without prior experience, built a world-class winery.
In today’s episode of the Potential to Powerhouse Podcast, Alison walks Tracy and the audience through her journey, which now includes running her parents’ namesake winery with her family. It’s a fascinating conversation that showcases how the next generation can take businesses in exciting new directions when given the proper amounts of care, support, and attention.
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