Mar 5, 2021
Katherine Power is a fashion and beauty supernova with an uncanny ability to “find the white space” in saturated markets, and an uncanny ear-to-the-ground for trend and consumer feedback. Launching successful concepts from fashion (WhoWhatWear), to beauty products (Versed, Merit), to wine (Avaline) - all while raising a newborn - Katherine has done it all.
A member of Forbes’ 40 under 40, and an adviser for Los Angeles non-profit Baby2Baby, Katherine’s approach is a masterclass in turning passions into a personal roadmap for a well-rounded, well-considered version of success.
EPISODE SUMMARY:
2:54 - How Katherine and Tracy met
5:26 - Starting her entrepreneurial journey
10:00 - How she supported herself when she was just getting started
12:45 - On being an entrepreneur
13:49 - The companies Katherine has founded
18:03 - The role digital media plays in her business
18:55 - All about Avaline Organic Wines
22:46 - Her latest brand, Merit, is just coming to market
26:16 - Managing home-life with four businesses and a family
32:22 - Navigating success and a newborn
38:01 - Childbirth, C-section, and choice
40:41 - Her policy around maternity leave and the workplace
43:02 - On her best practices
45:04 - To-do lists the old fashioned way
46:41 - What she might have done differently in hindsight
48:43 - Katherine’s advice on taking the leap into entrepreneurism
QUOTABLES:
9:21 - “We knew nothing about the internet. We knew nothing about starting a business. We didn’t have an actual business plan. We were firing something completely new - it was kind of the Wild West.”
36:32 - “…it doesn’t matter - you’re always gonna be the mom.”
46:50 - “I just don’t think there’s such a thing as a mistake, when it comes to your career, because it’s just kind of a change in course and you end up where you’re supposed to be.”
48:45 - “Find something you love to do, and then figure out a way to get paid for it.”
49:17 - “I love making money and figuring out how to make money, but I don’t really do any of this for money - I do it because it’s exciting for me when I get up.”
PARAPHRASE (edited quotes):
10:25 - “I’m less risky when it comes to my body or my safety…. Like I wouldn’t jump out of a plane, but I’ll give you the last $36,000 in my bank account because I have a great idea.”
CONNECTIONS:
For more Katherine Power, follow her on
Instagram. Also be sure to check out Merit, Versed, WhoWhatWear, and Avaline.
Check out our website, Potential to Powerhouse, for more details and to learn about past, present, and future guests. Be sure to follow us on Instagram and Twitter, and join our Facebook Community for a deeper connection with the P2P tribe.
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Until next time… High Five!